What is fuzzy, and who is it for?

What fuzzy does

A cannabis brand usually learns where it is sold from its distributor, its reps and its own sell-in records. None of those show what a shopper actually sees on a dispensary's online menu today. fuzzy reads those menus directly.

Every scan reads each listing's product name, category, weight, THC, price and image. The same product is typed differently from one store to the next, so fuzzy groups those listings into one product before counting anything. That is what lets it say a product is on a given store's menu, rather than guess from a name match.

• Where you are: the dispensaries whose menus list your products on the latest scan.
• Where you lost placement: stores that listed you on an earlier scan and do not now.
• Where a competitor is and you are not: named stores, so a sales team knows which doors to call on.

Who it is for

The main reader is whoever is measured on doors at a cannabis brand: a director of wholesale, a VP or director of sales, a regional sales lead, or the founder at a brand that has no sales layer yet. The output is a list of stores, not a data quality score, because a list of stores is what that person can act on this week.

Agencies, brokers and developers who build for cannabis brands use the same data through a public API, an MCP server and a where-to-buy kit for a brand's own website.

Where the data comes from

fuzzy scans public dispensary menus on Dutchie and Jane nationwide. It does not use point-of-sale data, distributor reports or anything a brand has to send in, so any brand on a scanned menu can be looked up by name without having talked to us first.

Each page that shows a figure prints the date of the scan it came from. The methodology page explains how every count is made.

What fuzzy cannot tell you

Menus on other platforms, a store's own website, and stores with no public menu are not scanned. So a store count from fuzzy is a floor, not a census: a brand may be in more stores than we can see.

fuzzy shows what is listed, not what sold. It has no sales volumes, no sell-through and no wholesale orders. A product can be listed and out of stock, and a store can carry a product it has not put on its online menu.

When fuzzy is a good fit, and when it is not

It fits a brand that sells into many dispensaries across more than one market and wants to know, store by store, where it is missing next to a competitor. That question is answered from menus alone, which is why it can be answered for a brand on day one.

It is a poor fit if what you need is sales volume, market share by dollars, or coverage of a store that sells only through a platform we do not scan. Those need point-of-sale data, and fuzzy does not have it.

How to try it

Look up any brand on the analytics dashboard, or read the free market data on fuzzy.so/pulse. A brand that wants its own list of missing stores can ask for it from the homepage, or book a call. There is no public pricing yet.